LEGO Brick Separator (Concept)
A redesign of the LEGO Brick Separator in the form of a plant-based solution for the climate-positive shift in LEGO's future plans.
I conducted a competitive analysis of existing products some of which are Binance and Xend Finance, two of the top players in the African market.
Strengths
Binance has deep pockets and can provide liquidity to its DeFi projects,
Low transaction fees
Established reputation and user base
Weaknesses
It can be overwhelming for new users, with a lot of features and options that may be difficult to navigate
Confusing terminology and jargon
Finally, Binance's customer support can be slow to respond, which can be frustrating for users who need help with issues.
Result
The design process of the LEGO brick separator served as a microcosm of a broader push towards sustainability in the toy manufacturing industry. By aligning with the UN’s SDG 17, this project underscores the importance of global partnerships in achieving sustainable development through financial inclusion, job opportunities and poverty relief. The project highlighted the intricate balance between environmental initiatives and product quality, financial constraints, emphasising the significance of adaptability in the face of evolving industry landscapes. As LEGO pioneers a new era of sustainable toy production, this project contributes to the ongoing dialogue about the intersection of design and global sustainability.